What are cookies and why do they matter? For those who may be unfamiliar with the data collection industry on the internet, cookies are small bits of data which follow you from one page to the next to collect data on your journey across the internet as you browse. It can collect information such as […]

2023 has been a wild year for search technology and for Google’s search algorithm in particular. For SEO Marketers, following current trends of how Google analyzes websites to produce search results is critical for the success of clients in gaining and retaining website traffic. Google in particular is constantly upgrading and perfecting its systems to […]

In the age of digital transformation, it seems that businesses concentrate on creating quality content on websites to generate high traffic, the importance of SEO and the ever-evolving social media, which are exploding with information. However, the question remains, what about traditional marketing? What about face to face? For sure there are still a lot […]

Today, the majority of potential customers are researching and selecting brands based on a quick internet search. Within a few seconds, with the help of a few keywords, a brand can be selected. But what if your website, no matter how well-built it is, is being negatively affected by your hosting? Hosting companies GoDaddy and […]

1. Investment vs. Expense  You hear it all the time: “It’s all about perspective” and the definition of perspective in this case could not explain it better: – A particular attitude toward or way of regarding something, a point of view.  If your attitude towards the amount of your hard-earned dollars used as a budget is […]

Most of us have never experienced these unprecedented current events; however, in the business world we can somehow relate it to the last economic slowdown experienced in 2008. Here are four subjects to think about now: Employees,   Don’t forget that about a month ago you were struggling to “find good people” or people that really […]

As we scramble to understand the times that we are living in today and navigate through uncharted territory, all business owners are committed to keep their responsibility to remain open for not only  their customers but also for their employees. We have to acknowledge the fact that there is a different uncertainty and fear in […]

One of the most common questions we get is “how much do I invest in my marketing campaigns?” and although it is probably one of the most important questions, it is also one of the most difficult to answer, specially after just one meeting. Most companies implement a Marketing Program with a blend of marketing […]

” I never worry about action, but only inaction” -Winston Churchill New year, new beginnings. At the beginning of the year, friends and family ask us the same question: “What’s your resolution for the New Year?”, and off we go on the race for the most original or ambitious one, with the understanding that It […]

The daily activities of a business owner are never the same: accounting, marketing, clients, production, human resources, etc. Problems that may hit at once requiring immediate attention. Decisions must be made and sometimes they will be good, sometimes will not be as good, but they are all based on the business owner’s knowledge and experience. […]